At Erin Gerald we employ a multi-disciplinary appraoch in designing and delivering compelling technology solutions that drive our clients businesses. We bring together expertise in Technology Strategy, User Experience Design, Web/Mobile Development, and Social Media to create solutions that engage end-users and customers with useful and usable features that drive increased adoption, retention, and breakthrough business outcomes.

Technology Strategy
In each client engagement, we collaborate with our clients to understand their unique business objectives, and work together to identify options for leveraging technology to support and realize those business goals. Our broad experience with clients in many industries pursuing a wide range of internal and market-facing business initiatives enables us to effectively partner with you in developing and executing pragmatic technology strategies.

User Experience Design
The value of technology solutions that yield high user adoption and engagement is quite powerful. For internal solutions, business benefits include increased productivity, efficiency, and ROI. For market-facing solutions, business benefits include increased customer engagement, conversion, and retention rates. This is the goal of our approach to User Experience Design. We focus on all 12 dimensions of User Experience and mobilize skilled resources in six key Experience Design disciplines (cognitive design, structural design, editorial design, visual design, sound design, and technical design) to realize this goal.

Web & Mobile Development
The best strategies and designs mean nothing without effective execution. Our technical team has successfully delivered breakthrough solutions for dozens of clients from small projects to complex multi-million dollar projects involving a cross-functional mix of our resources, client resources, and external client partners. Further, our team is fluent in proven web and mobile technologies that provide reliable performance and consistent experiences for our clients.

Social Media Integration
Given the continued strong adoption of the Internet, the rapid growth of smartphone technology, and the increasing importance of social media in customers' purchasing decisions, the intersection between business strategy, the web, mobile technology, and social media is quite powerful. Connecting these four elements in a cohesive solution can have a game-changing impact on an organization's competitive positioning, business growth, and customer loyalty. Through our disciplined approach, we ensure that our web and mobile solutions provide consistently compelling user experiences and effectively integrate with our clients' social media strategies to provide the maximum business benefit.